THE MINIMAL CO.
The Minimal Co. was founded in October 2017 alongside my long-time friend Bianca Cannell. Together we founded The Minimal Co, with an aim to inspire and empower young professionals and students through our timeless and sophisticated one-of-a-kind earrings. Our polymer clay earrings are all handcrafted individually with LOVE and designed and produced in our small studio in Brisbane, Australia. From registering a business, marketing, distribution, web design, liaising with suppliers and customers, to inventory and stock control, starting a small business has given me the opportunity to put my skills into practice and learn and adapt to new skills along the way. Not only has this experience expanded my skill set, but it has increased my confidence and network.
Our business thrives on collaboration and input from talented friends. Mackenzie Geeves worked alongside us to develop the perfect logo and packaging. She completed a clean minimal design, that was exactly what we had envisioned. Her beautiful designs have received compliments from suppliers, customers and set The Minimal Co. up for the strong brand image we have today. Sarah Scott also collaborated with us to create some of the beautiful imagery you see below.